Our Story
With the initiative of National Rural Livelihoods Mission (NRLM), Ministry of Rural Development (MoRD), Government of India an efficient and effective online platform has been developed for the enhancement of the livelihood of the rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.
Our mission is to curate authentic handcrafted products from across the country. It is a tangible step in order to help them out of their unceasing plight by empowering them. Our artisan get remunerated fairly with no middlemen to manipulate prices. Through this online portal, customers get access to 100% authentic handcrafted products emerging straight from the heart of India. We are well on our way with a solemn goal to provide economic upliftment of the rural artisans that are involved in preserving the heritage of the handicrafts industry in India.
Hence, we have crafted this platform (www.esaras.in) that connects you with the artisans of India and showcases their work by providing you with the best handicraft items online. We aim to make the experience of buying aesthetic and contemporary for customers. Also, the core motive is to make sure the handicraft industry in India gets a digital boost. We work with these talented people who are registered with various Self Help Groups, who proudly make all of their beautiful, amazing and unique handicraft products in India using natural materials from sustainable sources.